But given that the big kids don't get a fun little toy in it -- just a "stepometer" -- it remains to be seen if this latest gimmick from the fast-food king will get adults to actually start "lovin' it. Oak Brook, Ill. Happy Meal at its U. Meals will be sold only for a short period of time, until June 7.
McDonald's has announced the launch of a "Go Active! TM Adult Happy Meal. This Happy Meal for adults includes a Premium Salad and a bottled water, and a toy of sorts: a Stepometer TM that consumers can use to track their daily steps. There will also be a brochure that promotes walking as an attainable -- and effective -- exercise goal. The brochure is authored by exercise physiologist and Oprah Winfrey's personal trainer Bob Greene and endorsed by the American College of Sports Medicine. Other notable planks in the platform include:.
However, it's mainly being propelled by the wealthiest of adult fans with the disposable income and means to hunt these cards. For a while, it was innocuous, albeit frustrating, behavior. This is a fairly common practice. Now, adults are showing up to McDonalds and clearing out entire locations, reselling the packs online for ridiculous sums. It's manipulative behavior that's not only trying to capitalize on a trend, but capitalize on the fact that McDonalds isn't prepared to counter this.