Ketchup squirt

Heinz Tomato Ketchup is a brand of ketchup produced by the H. Heinz Company as part of Kraft Heinz. First introduced as "Catsup" in in Pittsburgh, Pennsylvania, Heinz Tomato Ketchup remains the best selling brand of ketchup. Heinz ketchup is often served at restaurants in the United States and Canada, as well as many other countries.

But 18 years ago, it was a big deal. Unfortunately, the Heinz Purple Ketchup received an overwhelming backlash from the consumers. As sales continue to fall flat, the company decided to pull it out from the market in But why did this innovative condiment fail? Heinz came up with the idea of a kid-friendly ketchup that will add more colors to their plates.

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Colorful novelty products are undeniable hits with children. From fruity, neon-colored cereal, to candies with the inexplicable color of blue raspberry, kids love bright food products and corporations know this well. This line of thinking likely contributed to the introduction of Heinz's EZ Squirt ketchups, which children from the early s will remember well. In October , the company introduced an artificially-colored ketchup that featured a nozzle like a bottle of glue, and allowed for the user to squirt the colorful concoction on foods via Business Insider.